Learn More About Ask the Furniture Expert

Ask the Furniture Expert is a Question and Answer forum from the author of the Insider's Guide to Furniture.

It provides:

  • Clear, detailed information about furniture quality, construction, cost analysis and value.

  • Unbiased brand name comparisons and recommendations. (No compensation is received from any of the brands or companies named.)

  • Clarification of contradictory information received from sales personnel and home furnishings articles.

  • Definitions and explanations of confusing furniture terms and descriptions. 

  • Sales, advertising and warranty tricks, traps and warnings.

The answers found in Ask the Expert are the personal opinions and advice of Jeff Frank. His background includes:

  • Author of 800+ furniture-related articles with over 1 million views.

  • Founder and author of the Insider's Guide to Furniture.com home furnishings blog and the Simplicity Sofas furniture blog.

  • 45+ years in the furniture industry. Time served includes hands-on experience with Furniture manufacturing, retailing, product design, marketing & advertising, Sales and showroom management, Purchasing and Cost analysis.
  • Awarded 7 patents for commercially successful multi-functional furniture products. 

  • Former owner of Simplicity Sofas, Former buyer for a major retail furniture chain, Former furniture salesperson, manager, sales rep, customer service manager and more. 



1) All information found in the Blog and Q&A Sections of this Website are based on the author's general knowledge and experience. Jeff Frank, a 45 year furniture industry veteran and independent consultant, is the sole author.

2) The answers and articles found on the website do NOT reflect the opinions of Simplicity Sofas and have not been approved by Simplicity Sofas or any other individual or corporate entity. 

3) Readers are urged to do their own due diligence and research prior to making any furniture purchases

4) The  information and opinions stated in the Blog and Q&A are based on the author's general knowledge and experience. This information can change, become outdated or simply be incorrect.

5) The author is not responsible for purchase decisions or other actions taken by individuals who have relied on this information. Due diligence should be taken before all major purchases.

6) At a minimum, prior to purchasing furniture, it is advised that you do a Google search for "Reviews and Complaints" of any furniture brands and retailers you are considering. 

7) Any individual or company representative that feels the information or opinions, stated in this forum, are incorrect, outdated, unfair, misleading or require further explanation, may contact us for immediate correction or deletion.