About Our Made in America Furniture

RECENT NEWS

July 2018 International Research Report names Simplicity Sofas as Top 10 RTA (Ready to Assemble) Furniture Industry Global Leader

 A March 2018 Market Research report has named Simplicity Sofas as one of the top 10 worldwide leaders in the Ready to Assemble Furniture industry. 

Although Simplicity Sofas is far smaller than the other 9 manufacturers listed, it is the only manufacturer specializing in high end RTA sofas, sleepers and sectionals. All other listed companies make and sell low cost RTA furniture items. 

Other companies cited in the report include IKEA and Flexsteel. The cost of the 119 page report is $3500. The study focuses on projections for the international Ready to Assemble furniture industry over the next seven years 2018 – 2025.

The 2018 Global Ready to Assemble Furnitures Market Professional Survey Report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the Ready to Assemble Furnitures market. This research report offers in-depth analysis of the market size (revenue), market share, major market segments, and different geographic regions, forecast for the next five years, key market players, and premium industry trends. It also focuses on the key drivers, restraints, opportunities and challenges.

 

ABOUT SIMPLICITY SOFAS

Simplicity Sofas is unlike any other furniture company you have ever heard of.

6 years after opening the company's factory in High Point, NC Simplicity Sofas owner Jeff Frank received a phone call from the editor-in-chief of Furniture Today, the industry’s leading trade publication. This is a man who is supposed to know "everything" about the residential furniture industry. His office (and the publication's national headquarters) were located less than 10 miles from the Simplicity Sofas factory.

The editor’s first question: “Who the heck are you guys?”

The reason for the phone call and question was that a press release had just been received at Furniture Today announcing that Simplicity Sofas had been awarded the $20,000 Grand Prize in a nationwide competition for America's Most Innovative Small Business.  It was the first time the editor-in-chief or any of his staff of editors and reporters had ever heard of Simplicity Sofas.

Simplicity Sofas has also popped up in other surprising places.

  • In 2018 and 2017 an international Market Research company published research studies naming Simplicity Sofas as one of  the world's  Top 10 RTA Furniture Market Leaders.  IKEA, Walmart, Target and Flexsteel were also listed in the reports.  
  • The Customer Experience Professionals Association (CXPA) named Simplicity Sofas a finalist in its annual competition for Customer Experience Innovator of the Year. The CXPA is a 1500+ member international organization made up of of customer service professionals from well-known major corporations in consumer products, communications, insurance, electronics, transportation and other consumer-related industries.
  • Actor and author William Shatner interviewed Simplicity Sofas President Jeff Frank for his book about Entrepreneurship. The one hour interview is available on Mr. Shatner's website.
  • Simplicity Sofas has been the subject of more than two dozen articles. It has also appeared in best selling books and in lectures by high profile consumer experience experts.

So who the heck is Simplicity Sofas?

  • Simplicity Sofas is an American manufacturer that creates custom-built sofas, sleepers and sectionals for small spaces and narrow entranceways. Its furniture fits into places that other furniture simply can't go.

  • Our furniture is hand-crafted one piece at a time -- the same way fine furniture has been built in North Carolina for over 100 years.

  • We are a company with a total commitment to "extreme” customer service.

  • We do whatever is necessary for our customers to be completely delighted with our furniture.

  • We actively attempt to amaze and exceed the expectations of our customers.

Simplicity Sofas owner Jeff Frank first recognized the advantages of "extreme customer service" many years ago while doing part-time volunteer work with Call for Action, an international, nonprofit network of consumer hotlines.

As a volunteer Mr. Frank dealt with hundreds and hundreds of upset consumers who felt unfairly treated by retailers or service organizations. After a while he started noticing some familiar patterns:

  • When retailers refuse to address the concerns of their customers the result is an extremely upset person who becomes determined to spread the word about their unfair treatment.

  • When retailers compromise with their customers and arrive at a mutually agreeable solution, those customers will forgive the store and return to purchase again.

  • Solutions that go "above and beyond" expectations result in customers who not only become enthusiastic and loyal repeat customers, but also spread the word of their amazing experience with family, friends and co-workers. This is what Simplicity Sofas tries to do with every single customer.

Simplicity Sofas has grown primarily through Word of Mouth recommendations and referrals. We are constantly seeking opportunities to go "above and beyond" for our customers.

Customer service and Word-of-Mouth referrals have been Simplicity Sofas' primary marketing tool since the company was founded in 2007. This is extremely rare for ecommerce companies and unheard of in the furniture industry.

Here are a few articles, written by Simplicity Sofas owner Jeff Frank, that explain how this works: