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Recent News -- July 2017 International Research Report names Simplicity Sofas as RTA Industry Leader

 A July 2017 Market Research report has named Simplicity Sofas as one of 15 market leaders in the international Ready to Assemble Furniture industry. 

Other companies cited in the report include Walmart, IKEA and Target. For those who are interested, the cost of the 119 page report is $2900. 

Global Ready-to-Assemble Furniture Market Research Report  Published: Jul 2017 | USD $2900 | Published By: QY RESEARCH | Number Of Pages: 119

The study focuses on projections for the international Ready to Assemble furniture industry over the next five years 2017 – 2022.

Industry leaders followed include Ready-to-Assemble Furniture manufacturers and retailers: Bush Industries, Dorel Industries, IKEA, Sauder Woodworking, Target, Wal-Mart   Stores, Artiva USA, Cost plus World Market, Cymax, DMI Furniture, Euro Style, Home Reserve, Simplicity Sofas, Tvilum. 

 

ABOUT SIMPLICITY SOFAS

Simplicity Sofas is unlike any other furniture company you have ever heard of.

6 years after opening the company's factory in High Point, NC the President of Simplicity Sofas received a phone call from the editor-in-chief of Furniture Today, the industry’s leading trade publication. This is a man who is supposed to know "everything" about the residential furniture industry. His office (and the publication's national headquarters) are located less than 10 miles from the Simplicity Sofas factory.

The editor’s first question: “Who the heck are you guys?”

The reason for the phone call and question was that a press release had just come across his desk announcing that Simplicity Sofas had just been awarded a $20,000 Grand Prize in a nationwide competition for America's Most Innovative Small Business.  It was the first time the editor-in-chief or any of his staff of editors and reporters had ever heard of Simplicity Sofas.

Simplicity Sofas has also popped up in other surprising places.

  • In July 2017 an international Market Research company published a 119 page report projecting the growth of RTA (Ready to Assemble) furniture from 2017 - 2022. The report named Simplicity Sofas as one of 15 RTA furniture Market Leaders. Walmart, IKEA and Target were also listed in the report.  
  • The Customer Experience Professionals Association (CXPA) named Simplicity Sofas a finalist in its annual competition for Customer Experience Innovator of the Year. The CXPA is a 1500+ member international organization made up of of customer service professionals from well-known major corporations in consumer products, communications, insurance, electronics, transportation and other consumer-related industries.
  • Actor and author William Shatner interviewed Simplicity Sofas President Jeff Frank for his book about Entrepreneurship. The one hour interview is available on Mr. Shatner's website.
  • Simplicity Sofas has been the subject of more than two dozen articles. It has also appeared in best selling books and in lectures by high profile consumer experience experts.

So who the heck is Simplicity Sofas?

  • Simplicity Sofas is an American manufacturer that creates custom-built sofas, sleepers, sectionals and reclining furniture for small spaces and narrow entranceways. Its furniture fits into places that other furniture simply can't go.

  • Our furniture is hand-crafted one piece at a time -- the same way fine furniture has been built in North Carolina for over 100 years.

  • We are a company with a total commitment to "extreme” customer service.

  • We do whatever is necessary for our customers to be completely delighted with our furniture.

  • We actively attempt to amaze and exceed the expectations of our customers.

Simplicity Sofas owner Jeff Frank first recognized the advantages of "extreme customer service" many years ago while doing part-time volunteer work with Call for Action, an international, nonprofit network of consumer hotlines.

As a volunteer Mr. Frank dealt with hundreds and hundreds of upset consumers who felt unfairly treated by retailers or service organizations. After a while he started noticing some familiar patterns:

  • When retailers refuse to address the concerns of their customers the result is an extremely upset person who becomes determined to spread the word about their unfair treatment.

  • When retailers compromise with their customers and arrive at a mutually agreeable solution, those customers will forgive the store and return to purchase again.

  • Solutions that go "above and beyond" expectations result in customers who not only become enthusiastic and loyal repeat customers, but also spread the word of their amazing experience with family, friends and co-workers. This is what Simplicity Sofas tries to do with every single customer.

Simplicity Sofas has grown primarily through Word of Mouth recommendations and referrals. We are constantly seeking opportunities to go "above and beyond" for our customers.

Customer service and Word-of-Mouth referrals have been Simplicity Sofas' primary marketing tool since the company was founded in 2007. This is extremely rare for ecommerce companies and unheard of in the furniture industry.

Here are a few articles, written by Simplicity Sofas owner Jeff Frank, that explain how this works: