Simplicity Sofas – A History of the Company
In 2003 designer/inventor/master craftsman Glenn Laughlin and furniture industry veteran Jeff Frank teamed up to solve a perplexing problem faced by thousands of consumers each year.
High quality sofas and loveseats were too big to fit through many of the narrow doors and stairways found in older homes and apartments.
Glenn and Jeff spent four years perfecting the revolutionary (patented) technology and building the first prototypes.
In 2007 Simplicity Sofas opened a factory in High Point, NC to manufacture the world’s first custom-built high quality quick-assembly seating.
From the very beginning furniture retailers completely rejected the idea. They were certain that consumers would never accept high priced sofas that required assembly. As a result, the company was forced to sell directly to consumers through its e-commerce website.
There was other challenges as well. RTA (Ready-To-Assemble) furniture is universally perceived as a lower quality (and lower priced) alternative to “normal” furniture.
In contrast the high quality self-assembly furniture introduced by Simplicity Sofas actually cost more to build than conventional sofas with similar quality.
Opening the new factory two weeks before the official start of the Recession added an additional challenge. The furniture industry was one of the hardest hit sectors of the economy. 40% of American furniture manufacturers closed down from 2007 through 2010.
Simplicity Sofas grew rapidly throughout the Recession. Less than three years after opening, the company had outgrown its original factory and moved production to a larger manufacturing facility nearby.
In February 2015 the company moved once again to its current 31,000 sq. ft. factory and showroom, still located in High Point, North Carolina.
Some of the company’s milestones include:
• The introduction of a new patented design for sectionals. These sectionals fit through narrow entranceways as small as 8” in width and are available in dozens of different configurations and sizes.
• Simplicity Sofas completes its 5th year in business without a negative review from any of its customers since opening in 2007.
• Simplicity Sofas is named a finalist for the CX (Customer Experience) Innovation Awards presented by the 1500+ member Customer Experience Professionals Association (CXPA.)
• The new Megan style sofa receives a "Best of Market" award at the International Home Furnishings Market.
• Simplicity Sofas is awarded a $20,000 Grand Prize in a national competition for Most Innovative American Small Business.
• The ManCave TV show features Simplicity Sofas (the first of two shows.)
• Simplicity Sofas completes its 6th year in business without a negative review from any of its customers.
• A new line of patented quick-assembly sleepers is introduced. Like all Simplicity Sofas furniture the new sleepers can be assembled in 15 minutes or less without tools and fit through 15” wide doorways.
• The company's new sleeper design receives a "Best of Market" award at the International Home Furnishings Market.
• Actor and author William Shatner invites Simplicity Sofas’ owner to be interviewed for his new book about entrepreneurship. During the interview Mr. Shatner quips, "Simplicity Sofas boldly goes where no furniture has gone before."
• The Washington Post publishes two feature articles about Simplicity Sofas.
• Simplicity Sofas completes its 7th year in business without a negative review from any of its customers.
• Simplicity Sofas completes its 8th year in business without a negative review from any of its customers.
• Simplicity Sofas moves into a new 31,000 sq. ft. manufacturing and showroom facility.
• Simplicity Sofas completes its 9th year in business without a negative review from any of its customers.
• Simplicity Sofas is preparing to introduce its new line of quick-assembly recliners and reclining sofas at the April International Home Furnishings Market.
• Simplicity Sofas is preparing a new website to be launched in April.