Professional Testimonials

RV & Boat Owner
Favorite Customer


Erin Verbeck, author of The Joy of Marketing, a NY Times best-selling business book, wrote:

"Simplicity Sofas is a top notch company with incredible customer service. You'll be hard pressed to find a company who will go so far to make sure you're satisfied with your purchase. Jeff and his team do a fabulous job."

Josh Johnson, wrote:

"Congratulations again on making's Top 10 Entrepreneurs Over 40! We had a ton of entries and it truly was a great accomplishment to make it in."

Shep Hyken, New York Times best-selling author of several business books, including "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer Experience" wrote:

"Hi Jeff – You are… Amazing!  Wish I would have known about you as I was writing my last book. You and Simplicity Sofas would have been a perfect role model.

I am sure that one of my future articles in the near future will include your organization.  The world can learn a lot by examples set by the best of the best.

Thanks for sharing your story!"

Mr. Hyken subsequently wrote several articles about Simplicity Sofas and also made 2 videos about the company's unique approach to customer service which is listed below.  Mr. Hyken received no payment for any of his comments nor were they solicited by Simplicity Sofas.

Cale Johnson, editor and VP of and Word of wrote:

Quote #1
“We’ve featured you guys now a couple times (once on and once in Andy’s “Damn, I Wish I’d Thought of That!” newsletter) because we really dig the way you earn the respect and recommendation of your customers – you do inspiring stuff. 

...Would you be interested in contributing a guest post to We think you have great ideas on how great customer service can lead to great referrals, and I think folks could learn a lot from what you do.”

Quote #2
“Hey Jeff, we’ve got you all set for your post to go live at 9 AM tomorrow. We get a lot of guest posts, but this is definitely one of the best, most helpful, and most educational I’ve seen.” Excited to feature it!"" 

Abe Abbas is a 30 year veteran of the furniture industry and editor of the furniture blog (once owned by the New York Times.) Mr. Abbas is also the owner of a Simplicity Sofas sectional and sofa sleeper. He has written:

"Hi Jeff! First of all, I would like to say that the entire furniture industry should learn from your company. This level of customer service just makes for a great over-all experience for the customer.

Being in the furniture industry, I wish the entire industry could provide the customer service and care that Simplicity Sofa does. As for the furniture itself, the delivery and assembly went as promised, and I'm very happy with the whole experience. I'm sure as the company grows and expands, you will continue to be as prompt, courteous, and delivering what you promise."

The following is an excerpt from An Interview by Ivana Taylor with Jeanne Bliss on her New YorkTimes Best-Seller, "I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad"

Jeanne Bliss is one of the country's best known "customer experience" experts, co-founder and co-director of the CXPA (Customer Experience Professionals Association) and a best-selling author, consultant and speaker:

"Ivana: Do you have any examples of a small business who successfully adopted the principles you discuss in your book?

Jeanne: One of the great adopters of these five decisions is a beloved small business called Simplicity Sofas. The owner Jeff Frank is a zealot about how he will and will not guide his company toward growth – and they are adopting every one of the five decisions. In a depressed marketplace (especially for the furniture industry) their results are astounding."

Robert W. Mark, CEO Robert Mark Consulting, Independent Furniture Professional, wrote:

 "...there are no new innovative companies in wood furniture manufacturing left in North America. Jeff Frank's company [Simplicity Sofas] might be the closest thing to it in upholstery manufacturing."  


Simplicity Sofas in Articles, Blogs, Newspapers, Books, TV and More

Sarah Petty's Joy Blog Click Here

Shep Hyken #1 (Video) Click Here

Shep Hyken #2 (Blog article) Click Here

Shep Hyken #3 (Blog article) Click Here Click Here Click Here

Hedgehog Librarian Click Here Click Here Click Here

Wall Street Journal (This link is no longer active.)

Charlotte Observer Click Here #1 Click Here #2 Click Here #3 Click Here



Simplicity Sofas is featured in Home Design, a book by Sabrina Soto, the host of a popular HGTV home design show. Simplicity Sofas furniture is featured on two pages of the book.  The Simplicity Sofas room setting photos were selected strictly on the basis of exceptional style and design. No reference is made to the furniture's unique Ready To Assemble construction or to the company's reputation for exceptional customer service. Simplicity Sofas did not pay or offer to pay to be included in this book.

Simplicity Sofas is featured in Worth Every Penny, Build a Business That Thrills Your Customers and Still Charge What You’re Worth by authors Sarah Petty and Erin Verbeck. The book is a New York Times, Wall Street Journal and USA Today best-seller. Three pages of the book are devoted to a case history of Simplicity Sofas.

Simplicity Sofas did not pay or offer to pay to be included in this book.


Simplicity Sofas on TV
WFMY TV (CBS Affiliate) Made In The Triad

Mancave TV show on the DIY Network - Featured on two different shows. One featured a 17 ft. x 11 ft. twelve seat sectional that fit down a 24" wide stairway with a right angle turn at the bottom.