SIMPLICITY SOFAS LAUNCHES NEWLY ENHANCED E-COMMERCE WEBSITE FOR ONLINE FURNITURE SHOPPING.

High Point, NC - July 24, 2008 - Simplicity Sofas, a manufacturer and online retailer of USA custom built, Ready-To-Assemble (RTA) upholstered furniture for small spaces announced the launch of an expanded and newly enhanced Website for consumers today. Specializing in full-size sofas - small sofas - apartment sofas - loveseats - chairs and a half - chairs and storage ottomans, the new design and user-friendly functionality of the Simplicity Sofas website is available to consumers for optimum online furniture shopping at http://www.simplicitysofas.com.

Since November of 2007, Simplicity Sofas furniture collections have been appealing to consumers of all ages who have trouble getting conventional living room seating moved up flights of stairs or onto elevators, around tight corners and through narrow doorways. The sofas are delivered in 3 boxes and can be easily assembled in less than 15 minutes using no tools, a revolutionary patented design in upholstered furniture that no other manufacturer has been able to accomplish.

Simplicity Sofas, established in November 2007, began as a joint project by Glenn Laughlin and Jeff Frank, authorities on design and retailing of Ready-To Assemble upholstered furniture. Over the past 15 years, they have been awarded five US patents and four international patents for their RTA upholstered furniture designs. Introducing high-end, USA custom built bench-made upholstery furnishings at mass produced prices is a unique concept that is not available from any other upholstered furniture manufacturer.

The Simplicity Sofas Website introduces visitors to 5 separate collections, each showcasing individual styles and design inspirations. The visitor can choose from 6 seating configurations within each collection and drape 90 fabrics over each seat to see how the pieces will appear once they reach the consumer's home. The seating is bench made using only kiln-dried solid oakframes that come with a lifetime guarantee. The fabric selections include cottons, Microfibres and even "pet proof" stain-proof fabrics. Free fabric swatches can be ordered from the Website for previewing. The consumer can also supply their own fabrics, if they choose. Each collection has additional options such as custom down-blend cushions, slipcovers, throw pillows, fabric protection and a sleeper sofa option. The full-size and mid-size sofas convert easily into sleeper sofas with the EnduraEase air sleep system. This innovative air sleep system offers a 20-inch high queen-size air bed mattress that sets up, tears down and stores away in minutes with no tools.

Simplicity Sofas

Simplicity Sofas is the latest venture between industry veterans Glenn Laughlin and Jeff Frank. The company specializes in Ready-To-Assemble, USA built, custom upholstered furniture offering an array of seating options, sizes and fabrics. Glenn Laughlin is a master custom upholsterer with a worldwide clientele and specializes in building furniture utilizing new mechanisms and innovative designs. Jeff Frank has been involved in both the manufacturing and retail furniture industry for over 30 years. He worked for 2 years with Call for Action, a nationwide consumer help organization dedicated to assisting consumers with problems concerning fraud, poor service, and consumer rights. Although primarily an online manufacturer/retailer, Simplicity Sofas has a showroom located at 2726 W. English Road in High Point, NC and can be reached toll free at 800.813.2889.

For more information regarding this press release or the Simplicity Sofas Website, contact:
Terrie Silver
Executive Marketing Services
(m) 336.404.0724

Furniture

Shipping Info

Assembly

Contact Us