Sofas - High Point, NC - Simplicity Sofas - small sofas, apartment sofas, studio sofas and living room furniture

SIMPLICITY SOFAS LAUNCHES NEWLY ENHANCED E-COMMERCE WEBSITE FOR ONLINE FURNITURE SHOPPING.

High Point, NC - Simplicity Sofas, a manufacturer and online retailer of USA custom built, Ready-To-Assemble (RTA) upholstered furniture for small spaces announced the launch of an expanded and newly enhanced Website for consumers today. Specializing in full-size sofas - small sofas - apartment sofas - loveseats - chairs and a half - chairs, storage ottomans and sectionals, the new design and user-friendly functionality of the Simplicity Sofas website is available to consumers for optimum online furniture shopping at http://www.simplicitysofas.com.

Since November of 2007, Simplicity Sofas furniture collections have been appealing to consumers of all ages who have trouble getting conventional living room seating moved up flights of stairs or onto elevators, around tight corners and through narrow doorways. The sofas are delivered in 2 or 3 boxes and can be assembled by a single person in less than 15 minutes using no tools, a revolutionary patented design in upholstered furniture that no other manufacturer has been able to accomplish.

Simplicity Sofas began as a joint project by Glenn Laughlin and Jeff Frank, authorities on design and retailing of Ready-To Assemble upholstered furniture. Over the past 20 years, they have been awarded five US patents and four international patents for their RTA upholstered furniture designs. An additional patent is currently pending. Introducing high-end, USA custom built bench-made upholstery furnishings at mass produced prices is a unique concept that is not available from any other upholstered furniture manufacturer.

The Simplicity Sofas website introduces visitors to 5 separate collections, each showcasing individual styles and design inspirations. The visitor can choose from 6 seating configurations within each collection and drape 90 fabrics over each seat to see how the pieces will appear once they reach the consumer's home. The seating is bench made using only solid oak frames that come with a lifetime warranty. The fabric selections include cottons, Microfibres and even "pet friendly" and "kid-proof" fabrics. Free fabric swatches can be ordered from the Website for previewing. The consumer can also supply their own fabrics, if they choose. Each collection has additional options such as custom spring-down cushions, slipcovers, throw pillows, fabric protection and a sleeper sofa option. The full-size and mid-size sofas convert easily into sleeper sofas with the EnduraEase air sleep system. This innovative air sleep system offers a queen-size air bed system that sets up, tears down and stores away in about 5 minutes with no tools needed.

Simplicity Sofas is the latest venture between industry veterans Glenn Laughlin and Jeff Frank. The company specializes in Ready-To-Assemble, USA built, custom upholstered furniture offering an array of seating options, sizes and fabrics. All Simplicity Sofas products are designed, built, sold and serviced by the company. This allows the company to provide a level of customer service never before seen in the furniture industry.

Glenn Laughlin is a master custom upholsterer with 35 years experience. He has worked with a worldwide clientele and specializes in building furniture utilizing new mechanisms and innovative designs. Jeff Frank has been involved in both the manufacturing and retail furniture industries for over 30 years. He also worked as a volunteer for 2 years with Call for Action, a nationwide consumer help organization dedicated to assisting consumers with problems concerning fraud, poor service, and consumer rights.

For additional information please contact our customer service department at 800-813-2889.

Turning Your Customers Into a Sales Force

PR Log (Press Release) – A small, but fast growing furniture manufacturer is building a nationwide sales force, one customer at a time. The company has no paid salespeople and does not sell to retail stores.

What it does have is a network of fanatically loyal customers who volunteer their homes and their time to show off and talk about their furniture with new prospective purchasers.

"Our customers want to see us succeed," explained Jeff Frank, owner of Simplicity Sofas. "We are an American furniture manufacturer offering outstanding and unusual products combined with a level of customer service never seen before in the furniture industry. Customers respond to that."

How are these volunteer customers recruited? The company keeps in close communication with its customers to establish a relationship. From ordering a free catalog through delivery of the furniture, customers receive 5-10 personal emails, including one the day after their furniture is delivered. The customer is asked whether they like the product and how they feel about the customer service received. Most customers respond enthusiastically.

In response to one of these emails, Stephen H. wrote "I have to say that your customer service is excellent; your company is a pleasure to deal with. I had some reservations about purchasing a sofa I had never seen or felt in person; I decided to buy because of the terrific reviews I found on the internet (and the way you describe your manufacturing process). I am really glad I did. But if you ever have any prospects in the DC area (we're way out west) who would like to see and touch one of your sofas before buying, please do put them in touch with me. I would be more than happy to show them your fine product."

How many of these volunteer customer showrooms does the company have? According to Mr. Frank, they tend to be clustered in urban areas such as New York City and Washington DC. "I have enough in those areas that I don't need to call on the same person more than once or twice a year. The volunteers in smaller neighborhoods around the country are rarely called on."

A customer from Minnesota, Amanda C. wrote, "I have purchased furniture from many retailers in many venues. This purchase has been the most satisfying to date. What you say on the website is all true. The furniture is well constructed and easy to assemble. The style and fabric choices are excellent. The customer service is phenomenal. My husband is in logistics management and we are both MBAs and we are very impressed. We understand how good your business model and staff must be to pull off your operation so successfully. Keep up the good work."

This emphasis on customer service is not an accident. Mr. Frank spent 2 years at Call for Action, a non-profit organization dedicated to helping consumers resolve disputes with retailers and service companies. "In my time at Call for Action," Mr. Frank said, "I saw every customer service mistake it is possible for a retailer to make. And I could see how those disputes could have been avoided."

How does he avoid disputes? "Immediate action!" Mr. Frank said, "You don't put it off for the next day. You decide how to best handle the situation and you follow through right away. And, just as important, you keep the customer fully informed of what you are doing."

About Simplicity Sofas: The company is an American manufacturer of custom-built Ready-To- Assembly sofas, sleepers & chairs featuring100% solid oak, frames and a choice of 150 fabrics. Fitted slipcovers are available.

Sofas can be assembled in 15 minutes with no tools and disassembled in less than 10 minutes.

All sofas are guaranteed to fit through any door, stairway, hall or elevator wider than 15".

The company ships nationwide in 4-5 weeks or less.

Turning Your Customers Into a Sales Force

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