Simplicity Sofas has made a name for itself with superb customer service and quality products, but many people are unaware of how it got started in the first place. A recent article for the 2011 Furniture Factory Outlet Guide tells the story about how the company got its start and remains successful to this day.

Simplicity Sofas opened its factory store in November 2007, and grew from a zero profit margin to monthly sales of over $100,000 in just three years. All of its furniture is custom-built in its North Carolina facility, so customers can know that they are getting a fine American product.

The outlet store serves as a way for the company to sell to consumers who do not wish to wait 30 days for a custom-built small sofa, and to sell clearance items that are usually marked down between 50-70 percent. However, 95 percent of the company's sales are done through its website and has continued to enjoy unabashed success.

Above all, after 3 and a half years and almost 1,500 customers, the company has never received a negative review. By putting the quality of its products and the satisfaction of its customers at the forefront of its business plan, Simplicity Sofas has made a name for itself as one of the best ready-to-assemble furniture companies in the country.