Happy Holidays and Happy New Year!

I wish you all happiness, health and prosperity from my family and co-workers to yours.

I would also like to take this opportunity to welcome our newest employee, Theresa, to our Simplicity Sofas family.  Theresa is an interior design professional with many years of experience. This allows us to offer you free design advice. Just ask for Theresa.

In this challenging economic environment, Simplicity Sofas has been able to grow by adhering to 3 basic principles: Innovation, quality and customer service. These are, and always will be, our commitment; and our gift to you. Over the past 6 months Simplicity Sofas sales have grown by 55%, setting new sales records in August, September and October. In the past month, we have added new employees to both our manufacturing and sales staffs. This is due to the loyalty and enthusiasm of our customers as shown by your numerous testimonies on both our web site and on independent review web sites.

As President and owner of Simplicity Sofas, one of my duties is to personally keep in contact with every single customer and to ensure that you are not only happy with our furniture, but that the entire purchasing experience is pleasant and satisfying.  For the great majority of our customers, good customer service means that everything has worked smoothly from beginning to end.  Actually, those customers have only seen the tip of our customer service.

Where we really get to shine is when a problem pops up; which doesn’t happen often.

Furniture retailers look very closely at the cost of customer service. Basically, they try to spend as little money as the customer will let them get away with. That is not the way Simplicity Sofas operates. When a customer has a problem, I do whatever it takes to make that customer not only satisfied, but awed and amazed at what we are willing to do to correct the problem. Because we own the factory, we can fix or replace things better and faster than typical retailers. Some of our best reviews are from customers who started with an issue of one kind or another.

One brief example of this – We have a customer in Charlotte, NC who ordered a sofa and love seat. They called to say that they could not fit the furniture down their stairs. .I thought, “How could this be?” I drove the 2 hours down to Charlotte, from High Point, NC, along with my engineer and we tried to figure out how to get the 2 pieces down the stairs. We couldn’t do it!  It was a 24” wide stair with two short right angle turns and a ceiling height in some areas of less than 5 ft. Even our furniture would not fit down those stairs.

The solution – We took the sofa and love seat back to our outlet store, refunded the customer’s money, and began designing a modular unit based on a completely different (and new) type of technology that will fit down those stairs. The cost of the prototype will exceed $5000 (not including patent costs), but the customers will be charged only the same amount they paid for the original sofa and love seat. When the prototype is ready, we will deliver the new modular sofa to Charlotte, install it in the basement, and then, if the customer approves, we will charge for the furniture.

That’s what customer service is all about!

I thank you for all the well-wishes and compliments. It is my passion to make sure that as each “contact us” message, catalog request, swatch request or order is placed, it receives my personal attention and response.  Yes, all those emails signed “Jeff ” really are from me. For those of you who call in (our customer service phone line is open 24/7), Ann and Theresa can answer all of your questions if I am not available.

Give us a call. We will do whatever we can to make it happen for you.

Happy Holidays and Happy New Year to our existing clients and those yet to become part of the Simplicity Sofas family.

Jeff Frank

Simplicity Sofas

Leave us a message if you like!

The word “magic” takes on a new meaning all its own during the Holidays and New Year and resonates throughout your family and home.

Magic for the Holidays and New Year

This is not the year to get stressed out over the little details. All  you need is a few added touches.

I recall the window displays at Macy’s, home to some of New York City’s most famous holiday window displays.

Some of us try to duplicate the colors and excitement into our clothing, lifestyle and gift-giving. We try to bring the magic of the lights, bows and overall ambiance into our own homes, living rooms or small apartments, while trying to recreate the Macy’s Day Parade at the same time.

Macy's in NY

I know I have tried to do this for years. It can be a bit overwhelming at times but, when it is all complete and the music is playing in the background, there is a sense of accomplishment – - and exhaustion.

OK – I’m already exhausted and I haven’t even lit the first candle.  How do you keep up with it all and still maintain your budget?

Simplicity Sofas has some quick ideas for you to make this happen.

Sometimes, you overlook yourself in the whole experience, as you try to make the occasion so special for others. Really, that’s what it’s all about; helping others and sharing the gift of love. But ask yourself this year, “What do I do for me?” Here are some ideas from Simplicity Sofas that can make your Holidays and New Year special for you!

• Simplicity Sofas has a limited selection of in-stock items that can be delivered in about a week. Call us to discuss these items. We can email you pictures of the seating available at the time. 800.813.2889

• For overnight gesusts – EnduraEase, our air sleep system can be fitted to ANY existing sofa that is at least 60″ wide between the arms and costs only $195 + $30 freight. This remarkable sleep system is 20 inches deep and is the perfect answer to accommodate the most discerning overnight guest. Call us and talk to us about adding this very important feature to your existing sofa and place your order now. Or, order online with your sofa purchase.

• Why not try adding a new storage ottoman or some additional fitted slipcovers for yourself?

Slipcovers for all Simplicity Sofas Collections

Do something for yourself this upcoming year! You can add one or two ottomans to your prior Simplicity Sofas seating, creating a new look and additional seating space. A new storage ottoman can complement your existing furniture, too; or serve as a great Holiday or New Year item that will be appreciated day after day.

Order some fitted slipcovers to your prior or existing purchase. Take a look at the 90 fabric options available and select your slipcovers or ottomans for yourself.

When slipcovers are added, you can change the entire look of your living space. Combining two ottomans can take the place of the old cocktail table or coffee table you have been looking to replace. Position them approximately one to three inches apart and 24 to 36 inches in front of your living room sofa or small sofa, just as you would the table and you have created a new space to prop up your feet and relax and extra storage space at the same time. Add a tray table on top of each one so you can place all your pictures, cards or provide additional space for appetizers for the New Year’s guests.

The fitted slipcovers make an exceptional update to your existing Simplicity Sofas purchase. Reds, golds, blues, silvers and shades of white can really change the look with minimal effort.

There is a lot of consideration that goes into making the Holidays and the New Year perfect for you and your loved ones. Make your list and check it twice and try to find the time to make it all happen for you too. Then kick up your feet on your new storage ottoman or sit back and relax on your new slipcovered sofa. It just takes a few extra items and very little time to make YOU and everyone feel at home for the Holidays and the New Year. (more…)

Have you ever walked into someone’s small apartment or studio loft and thought to yourself, “Where’s the bedroom?” A lot of people who are downsizing now or looking for ways to design their space to accommodate overnight guests find that a sleeper sofa is the answer to all their problems.

Most sleeper sofas are extremely uncomfortable. The mattresses are thin and the coils or bars that support the mattress can be felt from any angle. The Simplicity Sofas EnduraEase sleeper is different and is an innovative air sleep system that turns any of our mid-size sofas or 3-seat full-size sofas into a luxurious bed for you or your guests.

For a small apartment or one room loft, the Simplicity Sofas sleepers are the perfect answer. By day, the couches serve as primary seating, where you can relax after work or on the weekend with friends. When it’s time to say good night, the couch transforms itself into the perfect queen-sized sleeper sofa in minutes.

This is also a perfect solution for a home office environment, where space is limited. This sleeper provides overnight guests with a remarkable 20 inch deep queen-size air bed mattress that sets up, tears down and stores away in minutes with no tools.

Rest assured, you or your guest will get the good night sleep you deserve with this incredible option for small spaces from Simplicity Sofas. Have a question about our mid-size sofa or queen-size air sleep system? Give us a call or leave your comment here.

Others may have the same question as you!

Got Pets or Children? Most people do.

Do you live where your children and pets run around inside and outside? If so, you know how time consuming it can be to clean up after them. Most of our children and furry friends like to enjoy the same comforts of home that we do by  napping or playing on our sofas and sometimes, accidents happen.

Simplicity Sofas offers “kid proof” fabrics specifically engineered for people who don’t want to worry about dirt or stains on their sofas or couches.

Originally created for health care facilities where cleanliness is mandatory, the engineers at Microfibres, Inc. (an American fabric manufacturer) came up with an exclusive process for binding a permanent protective coating into the fibers of the fabrics. The protection does not wear off like spray-on fabric protectors. In factory tests the only stain that could not be removed with soap and water was mustard.

We ran a test in our Showroom on our Altima Sand “kid-proof” fabric (an off-white color) to see how stain-proof it was. We drew one line with a ballpoint pen and then another line with a thick, black new permanent marker. We allowed both stains to set for about an hour. We then tried to clean the stains using liquid hand soap and a paper towel. The ball point pen ink came out in a few seconds.

The permanent marker stain was almost completely gone after 5 minutes of scrubbing. The stain proofing is built into the fibers. You do not need the spray-on fabric protection with the microfiber “kid-proof” fabrics. We do highly recommend the spray-on fabric protection for the cotton fabrics.

Even if you don’t have kids or pets, these fabrics are wonderful solutions for high traffic areas like the den or family room, where people aren’t always careful about where they spill things or where they rest their feet to watch TV. “Kid-proof” fabrics can be your solution to these problems. If an accident should occur, these fabrics clean easily with a little soap and water and dry very fast.

Here are just a few examples of our “kid-proof” fabric swatches that you can order online today!

Remember, if you are looking for a sofa or small couch and have pets, children or a high traffic room, “kid-proof” products are a great solution. If you have any questions, please feel free to call us or post your questions here for others to read.