A Message from the President.
December 9th, 2009Happy Holidays and Happy New Year!
I wish you all happiness, health and prosperity from my family and co-workers to yours.
I would also like to take this opportunity to welcome our newest employee, Theresa, to our Simplicity Sofas family. Theresa is an interior design professional with many years of experience. This allows us to offer you free design advice. Just ask for Theresa.
In this challenging economic environment, Simplicity Sofas has been able to grow by adhering to 3 basic principles: Innovation, quality and customer service. These are, and always will be, our commitment; and our gift to you. Over the past 6 months Simplicity Sofas sales have grown by 55%, setting new sales records in August, September and October. In the past month, we have added new employees to both our manufacturing and sales staffs. This is due to the loyalty and enthusiasm of our customers as shown by your numerous testimonies on both our web site and on independent review web sites.
As President and owner of Simplicity Sofas, one of my duties is to personally keep in contact with every single customer and to ensure that you are not only happy with our furniture, but that the entire purchasing experience is pleasant and satisfying. For the great majority of our customers, good customer service means that everything has worked smoothly from beginning to end. Actually, those customers have only seen the tip of our customer service.
Where we really get to shine is when a problem pops up; which doesn’t happen often.
Furniture retailers look very closely at the cost of customer service. Basically, they try to spend as little money as the customer will let them get away with. That is not the way Simplicity Sofas operates. When a customer has a problem, I do whatever it takes to make that customer not only satisfied, but awed and amazed at what we are willing to do to correct the problem. Because we own the factory, we can fix or replace things better and faster than typical retailers. Some of our best reviews are from customers who started with an issue of one kind or another.
One brief example of this – We have a customer in Charlotte, NC who ordered a sofa and love seat. They called to say that they could not fit the furniture down their stairs. .I thought, “How could this be?” I drove the 2 hours down to Charlotte, from High Point, NC, along with my engineer and we tried to figure out how to get the 2 pieces down the stairs. We couldn’t do it! It was a 24” wide stair with two short right angle turns and a ceiling height in some areas of less than 5 ft. Even our furniture would not fit down those stairs.
The solution – We took the sofa and love seat back to our outlet store, refunded the customer’s money, and began designing a modular unit based on a completely different (and new) type of technology that will fit down those stairs. The cost of the prototype will exceed $5000 (not including patent costs), but the customers will be charged only the same amount they paid for the original sofa and love seat. When the prototype is ready, we will deliver the new modular sofa to Charlotte, install it in the basement, and then, if the customer approves, we will charge for the furniture.
That’s what customer service is all about!
I thank you for all the well-wishes and compliments. It is my passion to make sure that as each “contact us” message, catalog request, swatch request or order is placed, it receives my personal attention and response. Yes, all those emails signed “Jeff ” really are from me. For those of you who call in (our customer service phone line is open 24/7), Ann and Theresa can answer all of your questions if I am not available.
Give us a call. We will do whatever we can to make it happen for you.
Happy Holidays and Happy New Year to our existing clients and those yet to become part of the Simplicity Sofas family.
Jeff Frank
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